{"id":130703,"date":"2026-02-13T13:24:13","date_gmt":"2026-02-13T12:24:13","guid":{"rendered":"https:\/\/vr3d.cz\/?p=130703"},"modified":"2026-02-24T12:04:17","modified_gmt":"2026-02-24T11:04:17","slug":"virtual-showroom-how-to-sell-products-that-dont-exist-yet","status":"publish","type":"post","link":"https:\/\/vr3d.cz\/en\/blog\/clanky\/virtualni-showroom-jak-prodavat-produkty-ktere-jeste-neexistuji\/","title":{"rendered":"Virtual showroom: How to sell products that don't exist yet"},"content":{"rendered":"
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Virtual showroom: How to sell products that don't exist yet (and save millions on logistics)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tImagine you are going to a trade fair in Dubai. Instead of two trucks with heavy equipment and a week of building a stand, you take only hand luggage. In it, you have your glasses Meta Quest 3<\/b>. And in them? Your entire portfolio, including products that won't go into production for six months. Welcome to the world of virtual showrooms.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sell the vision, not just the prototype<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The biggest pain point of B2B sales is physical accessibility<\/b>. The customer wants to see the product, but all you have are CAD drawings or one expensive prototype that is just on the other side of the world.<\/p>\n

In VR3D.cz<\/b> we are addressing this problem. We can take your design data (CAD, STEP, IGES)<\/b> and dress them up in Unreal Engine 5 in a photorealistic coat.<\/p>\n

While the engineers are still fine-tuning the moulds for production, you already have a finished product in your glasses. You can put it in front of your client at 1:1 scale. It shines like real metal, the leather has texture, the glass reflects light. The client can't tell the difference from reality. And what's more? He can configure it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Interactivity: more than just colours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The physical prototype is static. If you bring in a blue machine, the client must featuring<\/i>, what he'd look like in red. He doesn't need imagination in a virtual showroom.<\/p>\n

What we enable in real time:<\/p>\n\n

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    Instant configuration:<\/b> Change colours, materials or equipment at the click of a button. The client builds his ideal product right in front of his eyes.<\/p>\n<\/li>\n \t

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    Exploded View:<\/b> Do you want to show a unique engine solution that is hidden under a cover? In real life, you would have to dismantle the machine. In VR, the product \u201ebreaks down\u201c into its component parts and you can showcase the internal technology.<\/p>\n<\/li>\n \t

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    Animation in progress:<\/b> Show the machine in full load, the turbine spinning or the airflow without having to deal with safety or noise on the stand.<\/p>\n<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Context is king: show the product to the client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Here comes our unique advantage - the connection with 3D scanning<\/b>.<\/p>\n

    Most virtual showrooms take place in an empty \u201ewhite infinity\u201c. We're moving on. Does a client want to know if your new production line will fit in their lobby?<\/p>\n\n

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      We'll send a team to scan his space.<\/p>\n<\/li>\n \t

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      This space is inserted into the VR application.<\/p>\n<\/li>\n \t

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      We will place your virtual product directly in the client's digital hall.<\/p>\n<\/li>\n<\/ol>\n

      He sees that there's exactly 80 cm of clearance around the machine. He sees how it fits. You're removing the last barrier to purchase - uncertainty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Multi-user: business meeting in cyberspace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Selling is about people. That's why our apps are not just a \u201egame for one\u201c. We support full Multi-user mode<\/b>.<\/p>\n

      What does that mean? You put on the glasses (in Prague) and your client (in New York, for example). You both appear in the same virtual space as avatars<\/b>.<\/p>\n\n